Serums are a skin care product with high concentrations of active ingredients. The difference between serums and moisturizers, that moisturizers are formulated to keep the skin hydrated. Serums are formulated to penetrate deeply into the skin to deliver key ingredients. Serums are made of very small molecules, so the skin absorbs them quickly and deeply. Because active ingredients are more expensive than thickeners, serums are also the priciest product in many skin care lines. But when applied correctly, a 1-ounce container of serum should last months. 

How to apply a serum?
Serums are applied after cleansing but before your moisturizer. Apply a pea-sized amount of serum, patting it evenly over skin with your finger. No need to apply more: your skin will only absorb as much product as it needs.

Serums contain the most potent dose of active ingredients you can find in nonprescription products. Most serums require about four weeks of consistent use for noticeable results. After that you may find a serum becomes an essential part of your daily skin care regiment!

Schedule your complementary skin analysis today to find out which serum would work the best with your skin type!