Serums are a skincare product with high concentrations of active ingredients. Unlike moisturizers, which are formulated to keep the skin hydrated, serums are designed to penetrate deeply into the skin to deliver key ingredients effectively. Serums are composed of very small molecules, allowing the skin to absorb them quickly and thoroughly. Due to the high cost of active ingredients serums tend to be the most expensive product in many skincare lines. However, when used correctly, a 1-ounce container of serum can last for several months.

How to apply a serum?
Serums are applied after cleansing but before your moisturizer. Apply a pea-sized amount of serum, patting it evenly over skin with your finger. No need to apply more: your skin will only absorb as much product as it needs.

Serums contain the most potent dose of active ingredients you can find in nonprescription products. Most serums require about four weeks of consistent use for noticeable results. After that you may find a serum becomes an essential part of your daily skin care regiment!

Schedule your complementary skin analysis today to find out which serum would work the best with your skin type!